Resources
Mastering Google AdWords Search
Most advertisers quickly think-up keyword lists without researching, hoping their keywords will be obtainable and profitable. This might be why over 80% of Search Campaigns fail to be profitable.
10 Steps to AdWords Success
Whether you’re new to Adwords or you are a seasoned professional, following these ten important steps can save you a lot of time and money with your Adwords account and help you achieve your online marketing goals.
AdWords Quality Score: The Ultimate Guide
Quality Score is the foundation of the Google Adwords Ad Rank algorithm, determining if and where your ads show and how much you pay per click. Your account has many levels of Scoring, placing a “grade” on each campaign, ad group, keyword, ad, landing page and essentially your entire account.
Best Practices for Organizing Your AdWords Account
Think of new campaigns like “seeds” you plant in the ground that will eventually grow into trees. The size and strength of the tree depend on the soil and just the right amount of water and sunlight.
