Remarketing Campaign Management Grayscale can get you started with Remarketing, or overhaul your existing campaigns
What We Do
Remarketing gives you a chance to reach out to customers who have previously visited your website with banner ads. 96% of visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase.
We determine the highest value segments of visitors who have been to your site, and which visitors are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page.
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Our Approach to Remarketing Management
Audience Analysis
The concept of remarketing is based on showing ads to your previous website visitors as they continue to browse the internet. However, not all website visitors represent the same sort of value to your business. Some visitors are simply not interested in what you sell, but some visitors are closer to the end of the buying funnel. These visitors are far more likely to convert if they came back to your site shortly after their last visit. Our first step is to begin analyzing all your previous traffic and their behavioral patterns in order to identify the segments that we want to target more aggressively.
Audience Segmentation
Audience segmentation is at the core of successful remarketing campaigns. We'll be using Google Analytics and Google AdWords to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more. With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely to buy what you sell.
Campaign Structure and Bidding
After audience segmentation and ad copy is prepared, it's time to get to work building your campaign structure inside Google AdWords (or a third party remarketing platform like AdRoll or Criteo). Once established, we make sure that we're bidding the right amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.
GOOGLE, BING AND FACEBOOK ADS MANAGEMENT
Learn how the Grayscale Team manages Pay-Per-Click campaigns better...
PREMIER GOOGLE PARTNER
The Premier Google Partner Certification is only awarded to a handful of digital marketing agencies who have demonstrated outstanding results for their clients over an extended period of time. We’re proud to be part of this exclusive group of agencies, hand-picked by Google.
Our Transparency
Transparency is the foundation of our agency. We will go the extra mile to make sure that you are fully aware of what is going on with your account and we have addressed all of your questions.
As a valued client of Grayscale, we would strategically build, grow and optimize your PPC campaigns(s). Detailed progress reports would be emailed every month, detailing where your ads are being shown and the improvements we are making to reach your goals.
Our Approach
Our approach is unique. By connecting our team of pay-per-click experts directly with our development team, we effectively leverage automation to maximize ROI for our clients.
The Grayscale team is actively managing PPC accounts for our clients, ensuring every client is reaching their full digital marketing potential on Google, Bing and Facebook.
Our advanced automation software is built on proven strategies in online sales, lead generation, email signups and form completions based on 10+ years of digital marketing success.
PPC Account Management
All of our services are rendered in-house on a monthly basis with no contract.
Process Involves:
Management Includes:
Performance & ROI:
On-Demand Reporting
Beyond the regular insights you’ll see from us, each client receives detailed monthly reporting displaying PPC metrics that are actually meaningful. Our reports show exactly where your ads are being shown and who you’re bidding against.
