Google Display Network ManagementGrayscale can get you started on the Google Display Network, or overhaul your existing campaigns.
What We Do
The Display Network (GDN) reaches hundreds of millions of users every day actively browsing the web. The Display Network is a vast landscape with many different available ad formats.
We identify and reach your target audiences on the display network using text ads, image ads, dynamic product ads, video ads, interactive ads, and/or gmail ads. We’ll make sure your ads are only shown on high quality websites and to high quality visitors interested in you are advertising.
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Our Approach to Display Network Management
Understanding Your Customers
You know your business and the unique behavioral characteristics of your customers. We'll get to work researching your industry, and develop a psychological understanding of your customers and how to best appeal to them while they're browsing the web viewing countless ads from the display network.
Creative Ad Development
Google Display Network campaigns are almost entirely visual with the exception of text ad formats. Our in-house graphic design team will work with you to create eye-catching ads that bring results. Over time, we'll create multiple variations of each ad and configure A/B tests in order to effectively increase click through rate, boost your Ad Rank, and decrease your cost per conversion.
Campaign Strategy
Display advertising campaigns have a virtually unlimited combination of targeting options. From website placements, topics, interests, in-market categories, demographics, location, schedule and beyond. There's no shortage of ways to show your ads to the people most likely to buy what you are selling. But how you ultimately target your ad impressions is the most important element of a successful display campaign. Once your campaigns are live, we're constantly testing new targeting combinations based on what the data is telling us.
Data Analysis and Optimization
Display advertising success stories come from reading and analyzing campaign data properly, identifying the trends and patterns that tell a meaningful story. Our team takes the time and effort to analyze the data from your display campaigns on a regular basis. We are always testing new ideas and strategies that will maximize your ROI on the Display Network.
GOOGLE, BING AND FACEBOOK ADS MANAGEMENT
Learn how the Grayscale Team manages Pay-Per-Click campaigns better...
PREMIER GOOGLE PARTNER
The Premier Google Partner Certification is only awarded to a handful of digital marketing agencies who have demonstrated outstanding results for their clients over an extended period of time. We’re proud to be part of this exclusive group of agencies, hand-picked by Google.
Our Approach
Our approach is unique. By connecting our team of pay-per-click experts directly with our development team, we effectively leverage automation to maximize ROI for our clients.
The Grayscale team is actively managing PPC accounts for our clients, ensuring every client is reaching their full digital marketing potential on Google, Bing and Facebook.
Our advanced automation software is built on proven strategies in online sales, lead generation, email signups and form completions based on 10+ years of digital marketing success.
Our Transparency
Transparency is the foundation of our agency. We will go the extra mile to make sure that you are fully aware of what is going on with your account and we have addressed all of your questions.
As a valued client of Grayscale, we would strategically build, grow and optimize your PPC campaigns(s). Detailed progress reports would be emailed every month, detailing where your ads are being shown and the improvements we are making to reach your goals.
REMARKETING
Our remarketing campaigns are laser-focused on retargeting precisely segmented audiences of visitors who have previously visited your website. We determine the highest value segments of visitors who have been to your site, and which visitors are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page. Then we go about designing the ads and optimizing your remarketing campaigns over time.
PPC Account Management
All of our services are rendered in-house on a monthly basis with no contract.
Process Involves:
Management Includes:
Performance & ROI:
On-Demand Reporting
Beyond the regular insights you’ll see from us, each client receives detailed monthly reporting displaying PPC metrics that are actually meaningful. Our reports show exactly where your ads are being shown and who you’re bidding against.
